{
  "site": {
    "phone": "(704) 372-4700",
    "phoneRaw": "7043724700",
    "smsLink": "sms:17043724700",
    "email": "meghan@mamamooreadvocacy.com",
    "location": "Charlotte, NC"
  },
  "nav": {
    "ctaLabel": "Book a Consult",
    "ctaLink": ""
  },
  "hero": {
    "eyebrow": "Special Education Advocate",
    "h1Part1": "Advocacy with someone who's been on",
    "h1Em": "both sides of the table.",
    "h1Part2": "",
    "subtext": "Meghan spent over a decade inside school districts writing IEPs and running meetings. Now she uses that knowledge to fight for your family. She knows exactly what happens before you walk in the room.",
    "ctaTextLabel": "Questions? Text Me",
    "ctaBookLabel": "Book a Consult"
  },
  "trustBar": [
    {
      "text": "Board Certified Behavior Analyst"
    },
    {
      "text": "M.A. Special Education · SDSU"
    },
    {
      "text": "Former Program Specialist"
    },
    {
      "text": "NC · SC · Nationwide via Zoom"
    }
  ],
  "meghanCard": {
    "name": "Meghan Moore",
    "title": "BCBA · IEP Advocate",
    "ctaLabel": "Contact Meghan",
    "guideLabel": "Book a Consult",
    "credentials": [
      {
        "text": "10+ years on the school side",
        "color": "#00b5ad"
      },
      {
        "text": "3+ years advocating for families",
        "color": "#8b3cf7"
      },
      {
        "text": "BCBA · M.A. Special Education",
        "color": "#00b5ad"
      },
      {
        "text": "100+ families served",
        "color": "#8b3cf7"
      },
      {
        "text": "Nationwide Support",
        "color": "#00b5ad"
      },
      {
        "text": "IDEA & 504 specialist",
        "color": "#8b3cf7"
      }
    ]
  },
  "about": {
    "tag": "Meet Your Advocate",
    "heading": "Meet Meghan Moore,",
    "headingLine2": "BCBA, MA, and the advocate",
    "headingSpan": "who knows the ins and outs.",
    "bio1": "Meghan Moore is a Board Certified Behavior Analyst with a Master's in Special Education from San Diego State University. Before she became your advocate, she spent nearly a decade on the other side of the table, writing IEPs, leading eligibility meetings, and designing behavior programs inside California's largest school districts.",
    "bio2": "That experience isn't a talking point. It's the reason her families walk out of meetings with services that other advocates miss entirely.",
    "quote": "\"I've been in that room before you arrive. I know what's being discussed, and now I use that to fight for your child.\"",
    "badgeName": "Meghan Moore",
    "badgeCred": "BCBA · M.A. Special Education",
    "credentials": [
      "Board Certified Behavior Analyst (BCBA)",
      "M.A. Special Education & Teaching · San Diego State University",
      "Former Program Specialist, CA school districts",
      "IDEA & 504 Plan Specialist"
    ]
  },
  "services": [
    {
      "number": "01",
      "title": "IEP Meeting Prep",
      "description": "Walk into your meeting knowing exactly what to say, what to push back on, and what to ask for. Written by someone who used to run those meetings.",
      "tag": "Most Requested",
      "tagColor": "teal",
      "link": "/services/iep-meeting-prep/"
    },
    {
      "number": "02",
      "title": "Meeting Attendance",
      "description": "Meghan attends the IEP or eligibility meeting with you: an expert at the table who speaks the school's language.",
      "tag": "NC, SC + Zoom",
      "tagColor": "purple",
      "link": "/services/meeting-attendance/"
    },
    {
      "number": "03",
      "title": "IEP Document Review",
      "description": "A thorough review of your child's current IEP: goals, services, accommodations, and what's missing or not legally sufficient.",
      "tag": "Remote · Nationwide",
      "tagColor": "teal",
      "link": "/services/iep-document-review/"
    },
    {
      "number": "04",
      "title": "504 Plan Guidance",
      "description": "Understand which path fits your child and how to build the case for the support they deserve.",
      "tag": "Remote · Nationwide",
      "tagColor": "purple",
      "link": "/services/504-plan-guidance/"
    },
    {
      "number": "05",
      "title": "Ongoing Advocacy Support",
      "description": "Long-term support for families navigating a multi-year process: strategy, document review, and direct communication support.",
      "tag": "Monthly Support",
      "tagColor": "teal",
      "link": "/services/ongoing-support/"
    },
    {
      "number": "06",
      "title": "Zoom Consult · Nationwide",
      "description": "Families across the US get the same school-side expertise via Zoom, no geography required.",
      "tag": "Available anywhere",
      "tagColor": "purple",
      "link": "/services/zoom-consults/"
    }
  ],
  "bothSides": {
    "tag": "Why It Matters",
    "heading": "The school-side advantage",
    "headingSpan": "your child",
    "headingSuffix": "deserves.",
    "p1": "Most advocates have never worked inside a school district. Meghan has, as a Behavior Analyst, Education Specialist, and Program Specialist for nearly a decade. She's written hundreds of IEPs. She's run eligibility meetings. She knows exactly what happens in the room before you arrive.",
    "p2": "That 360° perspective isn't something you can learn from a certification course, and it's why her families walk out of meetings with services that others don't.",
    "ctaLabel": "Book a Consult",
    "schoolListHeading": "School District Side",
    "schoolList": [
      "Wrote & implemented IEPs",
      "Led eligibility meetings",
      "Designed behavior programs",
      "Managed student caseloads",
      "Understood district priorities"
    ],
    "familyListHeading": "Family Advocate Side",
    "familyList": [
      "Decodes what schools don't say",
      "Prepares families to negotiate",
      "Secures services families deserve",
      "Attends meetings, Zoom or in-person",
      "Fights for your child's future"
    ],
    "tagline": "360° understanding, school-side perspective, now working for you"
  },
  "testimonials": [
    {
      "name": "Brinna G.",
      "role": "Parent · Child with Autism & ADHD",
      "quote": "As a parent of a child with Autism and ADHD, navigating the IEP process felt really overwhelming. Meghan's support made a world of difference. Her guidance empowered us to advocate more effectively for our son."
    },
    {
      "name": "Rachel M.",
      "role": "Parent",
      "quote": "I honestly didn't know what I didn't know going into my daughter's first IEP meeting. We walked out with services I didn't think we'd get."
    },
    {
      "name": "Jennifer T.",
      "role": "Parent",
      "quote": "We had been fighting the same battle for two years before finding Meghan. What changed was understanding how the other side of the table actually thinks."
    },
    {
      "name": "David & Carrie L.",
      "role": "Parents",
      "quote": "Meghan helped us prepare for a meeting we were dreading. She reviewed everything and was available for questions right up until the morning of."
    },
    {
      "name": "Tara S.",
      "role": "Parent",
      "quote": "I came to Meghan completely overwhelmed. She never made me feel that way. Patient, thorough, and genuinely invested in the outcome for my daughter."
    },
    {
      "name": "Monica A.",
      "role": "Parent",
      "quote": "What I appreciated most was that Meghan didn't just tell me what to say, she helped me understand why. I finally felt like an actual participant in the meeting."
    }
  ],
  "leadMagnet": {
    "tag": "Free Download",
    "heading": "The IEP Meeting Survival Kit",
    "subtext": "What to bring, what to ask, and what the school isn't required to tell you, written by someone who used to run those meetings.",
    "buttonLabel": "Send Me the Free Guide →",
    "firstNamePlaceholder": "Your first name",
    "emailPlaceholder": "Your email address"
  },
  "resources": [
    {
      "category": "IEP Basics",
      "categoryColor": "teal",
      "title": "What Is an IEP, and What Schools Aren't Required to Explain",
      "description": "The IEP in plain language, plus the parts most parents don't realize they can push back on.",
      "link": "/resources/iep-process-steps-for-parents/"
    },
    {
      "category": "Parent Rights",
      "categoryColor": "purple",
      "title": "Your Rights in an IEP Meeting: A Plain-Language Breakdown",
      "description": "IDEA gives you real legal protections, but most parents don't know what they are.",
      "link": "/resources/iep-parent-rights/"
    },
    {
      "category": "Meeting Prep",
      "categoryColor": "teal",
      "title": "5 Things Schools Know Before You Walk In the Room",
      "description": "What the team has discussed before your meeting starts, and how to use that.",
      "link": "/resources/iep-meeting-tips-for-parents/"
    },
    {
      "category": "IEP vs 504",
      "categoryColor": "purple",
      "title": "IEP vs. 504 Plan: Which One Does Your Child Actually Need?",
      "description": "These two paths work very differently. The difference can change everything.",
      "link": "/resources/iep-vs-504-plan/"
    },
    {
      "category": "Advocacy",
      "categoryColor": "teal",
      "title": "When the School Says No: What You Can Actually Do",
      "description": "Schools deny IEP requests more often than parents realize, and most don't know they have options.",
      "link": "/resources/school-says-child-doesnt-qualify-for-iep/"
    },
    {
      "category": "Behavior Plans",
      "categoryColor": "purple",
      "title": "What a Behavior Intervention Plan Actually Means for Your Child",
      "description": "BIPs are among the most misunderstood documents in special education. A BCBA breaks it down.",
      "link": "/resources/behavior-intervention-plan-explained/"
    }
  ],
  "ctaCards": [
    {
      "tier": "Let's Talk",
      "title": "30-Minute Consult",
      "description": "Get on a quick call, tell Meghan what's going on, and leave with clarity on your next steps.",
      "ctaLabel": "Schedule a Call",
      "link": "/book-consultation/",
      "featured": false
    },
    {
      "tier": "Most Popular",
      "title": "IEP Meeting Prep",
      "description": "Review your documents and walk into your meeting knowing exactly what to say.",
      "ctaLabel": "Book a Session",
      "link": "/book-consultation/",
      "featured": true
    },
    {
      "tier": "Remote · Nationwide",
      "title": "Zoom Advocacy Consult",
      "description": "IEP review, meeting prep, or just understanding where your child stands. Available via Zoom, anywhere.",
      "ctaLabel": "Get Started",
      "link": "/book-consultation/",
      "featured": false
    }
  ],
  "contactForm": {
    "tag": "Get In Touch",
    "heading": "Let's talk about",
    "headingEm": "your child.",
    "subtext": "Fill out the form below and Meghan will get back to you within one business day.",
    "successMessage": "Message sent! Meghan will be in touch within one business day.",
    "notificationEmail": "meghan@mamamooreadvocacy.com"
  },
  "popup": {
    "quote": "\"I ran those meetings for a decade. Now I wrote the guide for you.\"",
    "author": "Meghan Moore · BCBA",
    "tag": "Free Download",
    "title": "The IEP Meeting Survival Kit",
    "description": "What to bring, what to ask, and what the school isn't required to tell you. From the inside.",
    "badge1": "✦ BCBA-written",
    "badge2": "★ School-insider",
    "buttonLabel": "Send It to Me →",
    "finePrint": "No spam. Unsubscribe anytime."
  },
  "footer": {
    "bio": "Special education advocacy from someone who has worked both sides of the table. Serving Charlotte, NC · SC · and families nationwide via Zoom.",
    "copyright": "© 2026 Mama Moore Advocacy · Charlotte, NC"
  }
}